Company Vision, Mission, Values
Vision: We’re changing the way people capture memories, express themselves, and share the world around them.
Mission: To facilitate an exchange of content and innovation, creating value for all stakeholders.
- Do the Right Thing
- Deliver WOW
- Make Greatness Attainable by All
Liberty Corporate Backgrounder
Liberty is the leading supplier to global, regional and national retailers, professional labs, wholesale labs, and professional photographers, offering photofinishing services and related imaging products. Its product range consists of over 8,000 different SKUs including photofinishing supplies, equipment replacement parts, imaging equipment, and lifestyle photo products (photo gifting supplies). This huge product range along with its renowned logistics and sourcing engine, allows Liberty to support the “pre-capture” and “post-capture” photographic imaging value chain, helping vendors, partners and customers to stay ahead in the a shifting digital imaging industry.
Liberty was founded in 1984 as a supplier of plastic and stainless steel ball bearings, specializing in bearings for the photo finishing industry. Liberty’s ongoing tradition of unequaled customer support started early in its history as it met the demands of customer requests for many types of spare parts; from ball bearings to adhesives, to leader belts, to squeegees and machine leaders.
Meeting the varying needs of the industry paved the way for growth into other areas of expertise including a full range of equipment replacement parts, production supplies, innovative equipment, wide format and desktop inkjet media, inks, software, lifestyle photo products, and an exciting array of retail imaging products. After more than twenty years of servicing the industry, Liberty's product range has evolved to include thousands of different products catering to the retail onsite finisher, wholesale lab, school photo finisher, professional lab, commercial lab, motion picture, sign shop, professional photographers and consumers. To further improve its standing and commitment to excellence, Liberty’s San Clemente Facility is ISO 9001 certified.
Through recent acquisitions and expansion, Liberty is further strengthening its ability to serve the photo specialty retailer, and broaden its product offering to include Kodak paper, film, and chemistry. Liberty, a Kodak certified partner and a longtime supplier for the professional lab trade, recently partnered with Kodak to exclusively service approximately 1000 professional Kodak lab accounts, supplying an extensive array of Kodak products such as paper, chemistry, film, single-use cameras and batteries. Professional labs continue to experience pricing that is comparable to direct Kodak factory pricing, and now with a new level of service to these customers; with orders turning around within 24 hours.
Liberty also acquired the assets of Minilab Supply Store and ProLab Imaging Products in the spring of 2007. Minilab Supply Store and ProLab Imaging Products, both based in Plymouth, Minn., continue to be operated as divisions of Liberty with a focus on paper, chemistry, photo imaging equipment, consumables and spare parts. This acquisition also supports the pre-capture aspect of the Liberty value chain for professional photo products.
These acquisitions strengthened the company’s position with independent photo retailers and serves to penetrate new markets while offering a greater breadth of products to current customers.
Liberty successfully services the full value chain of the photographic imaging industry, assisting the pre-capture (professional photographers) and the post capture (photo labs) with logistic, sourcing, equipment and consumable solutions. The acquisitions mentioned above along with new customers and sound business strategies have allowed Liberty to achieve year-over-year double digit sales growth.
Liberty Corporate Backgrounder (pdf document)