Your lab works with professional photographers to create highquality image output—professional images that tell stories and capture the imagination. We know your lab is constantly looking for new options to improve quality, grow business opportunities, and meet your customers’ high expectations. Your lab should be able to depend on the consistent performance of professional quality materials, giving you the flexibility to focus on your customers and innovative new products. KODAK PROFESSIONAL ENDURA Papers have set the industry standard for professional printing applications, and now you will see even richer, more vibrant colors with the latest ENDURA Paper. With new SUPRA ENDURA VC Digital Paper, Kodak's research scientists were able to increase the color gamut even further. This new paper gives labs like yours the capability to enhance color, while maintaining consistent, high-quality flesh-tone reproduction. Text and graphics are also not only more vivid, they are extremely crisp and precise —adding another quality touch to the finished product.

SUPRA ENDURA VC Digital Paper is optimized for printing in color-managed, short exposure, digital workflows. SUPRA VC Paper’s moderate to slightly high contrast works well in a variety of professional photographic applications — from portrait/ wedding to commercial. Our family of ENDURA Paper and Display Materials features state-of-the-art image stability, smooth flesh-tone reproduction, process robustness, and enhanced highlight and shadow detail. It is an addition to our family of ENDURA Papers – SUPRA, ULTRA, and Metallic. If your lab has an optical workflow, you should continue to use KODAK PROFESSIONAL SUPRA ENDURA Paper.

For a professional paper that provides enhanced color, amazing quality, outstanding longevity, and excellent durability in a colormanaged digital workflow, choose SUPRA ENDURA VC Digital Paper.

Professional labs and photographers will see noticeable improvements in image quality and lab productivity when using SUPRA ENDURA VC Digital Paper. The paper provides richer, more vibrant colors thanks to significantly increased color gamut. This paper will now reproduce certain colors that were not possible before with SUPRA ENDURA Paper.

SUPRA ENDURA VC Digital Paper also features improved ‘digital fringing’ performance. Prints will be sharper, and line and text reproduction will improve.

A 10-percent reduction in developer replenishment rates translates into significant chemical cost savings.

SUPRA ENDURA VC Digital Paper is designed for processing in standard KODAK EKTACOLOR Chemicals for Process RA-4 and can be used with our newest KODAK EKTACOLOR Digital Developer Replenisher RT*. To help set up printers for this paper, profiles are available at www.kodak.com/go/colorprofiles.

To further optimize results on your system, Kodak’s Pro LabResource Center* offers a customized profiling service for Pro Labs at www.kodak.com/go/prolab.

Kodak catalog number: 3938800